"Success is Creation, not Competition"

Blog 2018-05-02T01:40:28+00:00

Recent Posts

Business Culture and International Marketing – Lectures at Steinbeis University

It is with great pleasure to announce, that Dr. Ralf Mayer, Founder & Executive Consultant of San-Ten Consulting, had been invited again to support the "Master of Business Engineering" program of Steinbeis University in Japan. This time even with two lectures: The established lecture Eating Peas with Chopsticks: Mastering Business in Japan about the impact of cultural differences between Germany and Japan on business life and how to resolve it. In addition, Dr. Mayer also gave some insights into International Marketing & Management and how culture can be recognized and implemented into a marketing strategy. Beginning of March 2019, about 30 students from Germany and 20 students and company employees got together in Kanagawa Science Park to work together in groups on market entry projects from 3 Japanese companies. In the group work, the students discuss and develop cross-border market entry strategies for either German products to Japan or vice versa in international teams. Besides the team work on real-life marketing challenges, the inter-cultural exchange and experience is in focus for the 10 days in Japan. Giving this opportunity to close experience of cultural differences and how to overcome them will enable the students to much better understand but also to master [...]

March 21st, 2019|

Happy 2019

We wish all our clients, friends and partners Merry Christmas and a happy new year! All the best, good luck and success in the year of the pig!

December 21st, 2018|

Is M&A possible in Japan?

The question, whether M&A happens in Japan and if it is even possible at all for foreign companies, is the topic of an article by Dr. Ralf Mayer, Founder and Executive Consultant of San-Ten Consulting, that was published recently in the German journal Asia Bridge. M&A of a foreign company is one possibility to grow abroad, to develop new markets or access new technologies and innovation. Japan certainly is a rewarding market in these respects, however, many managers wonder how to do M&A in Japan with all it's unique business custom and cultural peculiarities and if it is possible at all for a foreign company. In the article, Dr. Mayer describes why Japanese companies are rather reluctant to sell to foreign companies, what strategies can be successful and why in particular German companies should have an advantage in Japan. M&A in Japan is possible – if one considers the cultural peculiarities of the country! Please feel free to download the original article in German language or the English courtesy translation For more information about the journal, please visit the homepage of Asia Bridge.

September 5th, 2018|
Load More Posts

Upcoming Events

Business Culture and International Marketing – Lectures at Steinbeis University

It is with great pleasure to announce, that Dr. Ralf Mayer, Founder & Executive Consultant of San-Ten Consulting, had been invited again to support the "Master of Business Engineering" program of Steinbeis University in Japan. This time even with two lectures: The established lecture Eating Peas with Chopsticks: Mastering Business in Japan about the impact of cultural differences between Germany and Japan on business life and how to resolve it. In addition, Dr. Mayer also gave some insights into International Marketing & Management and how culture can be recognized and implemented into a marketing strategy. Beginning of March 2019, about 30 students [...]

March 21st, 2019|

Happy 2019

We wish all our clients, friends and partners Merry Christmas and a happy new year! All the best, good luck and success in the year of the pig!

December 21st, 2018|

Is M&A possible in Japan?

The question, whether M&A happens in Japan and if it is even possible at all for foreign companies, is the topic of an article by Dr. Ralf Mayer, Founder and Executive Consultant of San-Ten Consulting, that was published recently in the German journal Asia Bridge. M&A of a foreign company is one possibility to grow abroad, to develop new markets or access new technologies and innovation. Japan certainly is a rewarding market in these respects, however, many managers wonder how to do M&A in Japan with all it's unique business custom and cultural peculiarities and if it is possible at all [...]

September 5th, 2018|

Upcoming Events