The Swiss Chamber of Commerce and Industry in Japan is organizing a Luncheon with Dr. Brice Koch, CEO of Hitachi Automotive.

The topic of his speech will be “The Hitachi journey as well as the automotive market and its challenges and opportunities”, in which he will discuss the challenges and opportunities with globalization of both Hitachi group and automotive business, in terms of business model, management system, people and mindset, and also address the current global automotive market’s “biggest revolution since Model T”.