culture

There are different ways of starting and developing business in Japan for foreign companies and depending on who you ask, you'll hear one or the other preference. But there is one important prerequisite that almost all experts in this area will agree: your company needs to be present in Japan. Without feet on the ground, close to your customers, and communication in Japanese language, it won't be possible to built sufficient relationship and trust to working together. If you

Recently, a friend shared a link to an article in the Yomiuri Shinbun , asking, "Do you also think Japanese is no longer necessary for...

In our daily work, we frequently face the question of what the most effective marketing strategies are for our clients in Japan. Most of...