The name and logo of San-Ten Consulting is derived from the Japanese 三・点 which means 3 dots or points and symbolizes the connection of two dots via the third, i.e. enabling the connection of a foreign and a Japanese company in order to do successful business.
Name and Logo of San-Ten Consulting
Moreover, the three points also stand for a traditional business philosophy in Japan from the Edo period (1603-1868) called Sanpoyoshi (三方良し) which means, that a business is only considered “good” if it is good for the seller (売り方), the buyer (買い方) and the society (世間). In this spirit, San-Ten Consulting wants to contribute to the society by supporting balanced business between companies in and outside Japan.